Privacy Policy
Apparent Group Limited (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application, Sadhana (the “App”).
Please read this Privacy Policy carefully. By accessing or using the App, you agree to the collection and use of information in accordance with this policy.
1. Who We Are
For the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws, the Data Controller is:
Apparent Group Limited
FLAT/RM 05-06, 18/F, HOLLYWOOD PLAZA
610 NATHAN ROAD, KL
Hong Kong
Contact Email: hello@apparentgroup.co
2. Information We Collect
We collect information to provide and improve our App, tailored to your journey of personal growth and affirmation.
A. Information You Provide to Us
- Account Information: When you register, we collect your name, email address, and profile picture.
- Profile Data: Information you add to your user profile to personalize your experience.
- Communications: Records of your correspondence with our support team.
B. Information We Collect Automatically
- Usage Data: Details of your visits to the App, including traffic data, logs, lessons completed, streak counts, affirmations favorited, and other communication data.
- Device Information: Information about your mobile device, including IP address, operating system, device type, and unique device identifiers.
C. Data from Third Parties
- Authentication Services: If you link your account to a third-party account (e.g., Google, Apple), we receive information such as your name and email address from those services.
3. How We Use Your Information
We use your personal data for the following purposes:
- To Provide the Service: Creating and managing your account, tracking your progress (lessons, streaks), and delivering daily affirmations.
- To Personalize Your Experience: Tailoring content and recommendations based on your usage and preferences.
- To Improve the App: Analyzing usage trends to enhance functionality, user experience, and content quality.
- To Communicate with You: Sending administrative information, such as updates to terms, and responding to your inquiries.
- To Ensure Security: Monitoring for fraud and maintaining the security of our infrastructure.
4. Legal Basis for Processing (GDPR)
If you are from the European Economic Area (EEA), our legal basis for collecting and using the personal information described above depends on the Personal Information concerned and the specific context in which we collect it. We normally collect personal information from you only where:
- Contractual Necessity: We need the personal information to perform a contract with you (e.g., to provide the App’s core features like tracking your progress).
- Legitimate Interests: The processing is in our legitimate interests and not overridden by your rights (e.g., for analytics and improving the App).
- Consent: You have given us consent to do so (e.g., for certain marketing communications).
- Legal Obligation: We have a legal obligation to collect personal information from you.
5. Disclosure of Your Information
We do not sell your personal data. We may share your information with:
- Service Providers: Third-party vendors who perform services on our behalf, such as:
- Hosting and Backend Services: (e.g., Firebase) to store data and host the App infrastructure.
- Media Hosting: (e.g., Cloudinary) for delivering images and media content.
- Analytics Providers: To help us understand how the App is used.
- Legal Requirements: If required to do so by law or in response to valid requests by public authorities.
- Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
6. International Data Transfers
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.
If you are located in the EEA, please note that we may transfer data to countries outside the EEA, including to our servers in the United States or our offices in Hong Kong. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by using specific contracts approved by the European Commission (Standard Contractual Clauses) or other lawful mechanisms.
7. Data Retention
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our legal agreements and policies.
8. Your Data Protection Rights (GDPR)
If you are a resident of the EEA, you have certain data protection rights. Apparent Group Limited aims to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.
You have the right to:
- Access: Request copies of your personal data.
- Rectification: Request that we correct any information you believe is inaccurate.
- Erasure: Request that we erase your personal data, under certain conditions.
- Restrict Processing: Request that we restrict the processing of your personal data.
- Object to Processing: Object to our processing of your personal data.
- Data Portability: Request that we transfer the data that we have collected to another organization, or directly to you.
To exercise these rights, please contact us at hello@apparentgroup.co.
9. Security of Data
The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
10. Children’s Privacy
Our App is not intended for use by children under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If you become aware that a child has provided us with Personal Data, please contact us.
11. Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. You are advised to review this Privacy Policy periodically for any changes.
12. Contact Us
If you have any questions about this Privacy Policy, please contact us:
- By email: hello@apparentgroup.co
- By mail: FLAT/RM 05-06, 18/F, HOLLYWOOD PLAZA, 610 NATHAN ROAD, KL, Hong Kong